Placement: outlet approachable with convenience parking space available within the main cluster area of peer fast food restaurants Identifiable easily5. People: recruiting a staff that has an appropriate interpersonal skill to deliver customer services. recruiting cooking staff that can feel the pulse of the taste required by customers cooking staff should be able to manage the kitchen and can deliver quality in food with consistency.6. Process: Identify and develop procedures for all staff, as per their assigned scope of work. Training of staff on the sops Ethical codes hygiene codes Update training to staff on a regular basis rewarding based on clearly stated performance measures7. Physical evidence: nice and clean staff uniforms easy to manage, sleek furniture and other fixtures Always clean, tile floors maintaining high hygiene levels temperature managed at a comfortable level in all seasons Bright and comfortable lighting light background musicreakeven analysis our fast food outlet will.
Restaurant, business, plan, sample top Form
customers will place an order at the towns cash counter and will receive an order number after making payment. The order will be served within 10 minutes on the table where customers are seated. Business Plan for a fast food Outlet Authors: Babar Malik and Farooque malik the kitchen and the service staff will be dressed up in neat and clean uniform with disposable serving gloves. a high level of hygiene will be maintained at all affing plan : following is the staffing plan for our fast food restaurant: Staffing Plan Designation Number Monthly salary Annual Salary salary/person Chef 1 60,000 720,000 60,000 cooks 1 20,000 240,000 20,000 Kitchen service staff. Product and Service: The product will be fulfilling in its eatable content (Belly-full) The product will be served in a way that it will be easy and fast to consume without oiling the hands. The service level will be maintained to cater to customer needs discussed earlier. The product will be unique in preparation and presentation packaging as per fast food outlets standard,. Paper and plastic for on the go consumption.2. Price competitive pricing with McDonalds and kfc pricing will also be used to align our market positioning with multinational fast food chains3. Promotion: very appealing and registering Outlet displays. Business Plan for a fast food Outlet Authors: Babar Malik and Farooque malik distributing flyers in the targeted areas Promotional coupons at launch, off peak hours and holidays4.
Business Plan for a fast food Outlet Authors: Babar Malik and writing Farooque malik availability of parking spaces main cluster area of our market easily recognizable identity clean fixtures and furniture amply and good quantity food (especially meat) courtesy in servicecsf 2: Innovation in product and. Customer must beintroduced with new offerings to cater to their changing tastes and F 3: Recruiting, training and retaining core staff that is involved in the delivery of high quality productsand F 4: developing, communicating and managing operating procedures to ensure consistent quality andreduce line. managing an economy of production maintaining quality and taste in food Floor management daily cooking preparations Identifying and control pilferagesstrategic objectives:Objective 1: make profits in the first year of operationsObjective 2: Acquire customer from the target marketObjective 3: maintain a high customer satisfaction levelproduction plan. As per the information provided 1,200. Feet of total floor area is available for less than. 100,000 per month, with an advance payment. 500,000/- the restaurant and washroom will construct at 60 of total area, while the rest will be used in the kitchen.
The possible buy position statement would be tasty desi fast food, with excellent environment and quick services. we should be able to fulfill the customer needs associated with the fast food industry, as listed above. These needs can be catered without creating an exact replica of typical fast food outlet that consumers usually associate with the foreign brands. we seek to build our differential advantage on our position in the market. However, there is a possible risk of customers mis-positioning the brand with other local food options that are cheaper than our offer. This is a possible marketers dilemma that the customer could position the outlet as a dhaba level eatery global that charges more. Our product design and offering should help discount any such itical success factorscsf 1: Customer convenience and satisfaction with the products and services must be maintained at alltime. conveniently approachable site.
In comparison, F10 has a lower flow of clientele but the competition is also less. In F10 sales volumes would be lower but better unit prices are obtainable, since most competing brands are charging. 300/- or above on their meals. There is a good likelihood for positioning parallel to kfc or pizza hut in F10 area, which is the desirable position of our outlet. Business Plan for a fast food Outlet Authors: Babar Malik and Farooque malikcustomer needs of the targeted market: Fast food outlets offer eateries along with space, time and an experience that customers like to pay for. Or in other words customers not only pay for the food but also for the overall environment andexperience that a fast food outlet offers. The customer seeks to fulfill the following needs in hisexperiencing the services of a fast food outlet. convenience in approachability to the outlet sense of privacy sense of hygiene, physically and visibly is prevalent in the structure of the outlet feeling of psychological comfort, accompanied with entertainment just In Time services very tidy and orderly space set up for the customer comfortable.
Business, plan, fast, food, inventory
bargainers: This segment consists of a population that affords to spend.100/-. They are price conscious consumers who are less keen on service quality and environment. This group may also include students, office workers and white collar professional. Local taste and local food -meal is of primary importance to this segment. Target market:Our target market is defined as quick convenient segment from F10 sector, o geographical locations were considered and compared to opening the fast food outlet. Blue area inIslamabad was compared with F10 sector pet for peak and off peak hour traffic. The data in following tablesprovides capacity of each restaurant in terms of number of tables, occupancy between 1PM to 2PM (ak hour traffic) and 4PM to 5PM (i.e.
Off peak hour traffic). Business Plan for a fast food Outlet Authors: Babar Malik and Farooque malik blue area restaurants Between 4PM to between 1PM to 2PM 5pm age of Number of tables age of occupancy occupancy savor foods Bar bq tonight Subway wang fu haleem Ghar F10 Sector. F.c pizza hut Haji resturant 8 25 25 Rock bistro Italian oven 18 55 33On the basis of information in tables and prices that these restaurants charge, we have made thefollowing observations: Blue area has higher density and generates high sales volumes but competition here. competitors in Blue area include local giants like savor foods, which serves Pulao at approximately 150/- per head, and Haleem Ghar that too falls in the same price range. There is a higher risk of mis-positioning ourselves with savor foods and Haleem Ghar, which may then result in a price war with these two competing brands.
However, we feel that needs of this marketremain underserved in the absence of a local brand of fast food restaurant that offers desi food. Market segments:The customers in the restaurant industry in Islamabad can be classified into following segments: Exotic: This segment consists of top executives and business people who can afford to spend. 1000/- or more per meal. They eat in small groups, mostly to entertain peers from social networks, and clients. Excellent quality and taste in an exquisite environment is required. Personalized service is important for this segment.
Executives professionals: This segment includes top and senior executives and business people who spend. They eat in groups, socializing with peers from professional networks. The variety in menu offered, taste, environment and the service level is important to this segment. quick and convenient: This segment represents the population that spends. They have quick working-lunches in groups. They prefer quick served meals at affordable quality and taste. The environment, freshness of food and the service level is important to them too.
Restaurant, business, plan, how to start
Successfully reported this slideshow. Business plan of fast food restaurant, upcoming SlideShare, loading in 5, show More. No downloads, no notes for slide. Business, plan for a, fast, food. Outlet, authors: Babar Malik and Farooque malikfast, food. Outlet, business, planThis student is a business plan for a fast food outlet in Islamabad that will serve pakistani. Fast, food to middleincome groups. There is a segment in the market that would cherish the service level offered letter by a fastfood outlet but with local food recipes. Even some of the multinational chains have started offeringlocalized products to cater to the taste of such a segment.
Get access to high-traffic shopping malls near the target market. Promote good values of company culture and business philosophy. Please note that all tables are in Singaporean Dollars (1 usd.60). We recommend using liveplan as metamorphosis the easiest way to create graphs for your own business plan. Create your own business plan.1 Objectives, to establish a presence as a successful local fast food outlets and gain a market share in Singapore's fast food industry. 1.3 keys to success to succeed in this business we must: Create a unique, innovative, entertaining menu that will differentiate us from the rest of the competition. Business plan of fast food restaurant.
premier local fast food brand in the local marketplace. We want our customers to have the total experience when visiting our outlet (s) and website as they will learn about this fascinating new "pop culture." we will sell merchandise from pre-packaged sauces and t-shirts, to potato cutters, all with our official brand attached. Our main focus will be serving high-quality food at a great value. 1.3 keys to success, to succeed in this business we must: Create a unique, innovative, entertaining menu that will differentiate us from the rest of the competition. Control costs at all times, in all areas and implement a conservative approach to growth policy. Although, we provide more than enough fund to open more than one outlet, we want to be on the safe side of the business. Sell the products that are of the highest quality, as well as keeping the customers happy with all of our product categories from food to store merchandising. Provide 100 satisfaction to our customers and maintaining the level of excellent services among other competitors. Encourage the two most important values in fast food business : brand and image, as these two ingredients are a couple of main drivers in marketing communications.
Later, our effort will be a further development of more retail outlets in the surrounding area. This plan is prepared to obtain a location for the initial launch of this concept. Additional financing will need to be secured for the two subsequent outlets, essay anticipated in month 13 and early in year three. The financing, in addition to the capital contributions from shareholders, will allow Fresin Fries to successfully open and expand through year two. The initial capital investment will allow Fresin Fries to provide its customers with a value-driven, entertaining experience through the creativity of its founders. Fresin Fries will entice youngsters to bring their friends and family with our innovative environment, fresh-cut Belgian fries, and selection of unique signature dipping sauces. Please note that all tables are in Singaporean Dollars (1 usd.60).1 Objectives, to establish a presence as a successful local fast food outlets and gain a market share in Singapore's fast food industry. To make fresin Fries a destination spot for mall-goers. To expand into a number of outlets by year three, and sell the franchise to neighboring metropolitan cities, such as jakarta, kuala lumpur, bangkok and Manila.
Fast food restaurant - wikipedia
Fresin Fries is a locally owned fast food outlet that will be positioned as an international franchise through our creative approach to the company's image and detail presentation. Fresin Fries will provide a combination of excellent food at value pricing, with fun packaging and atmosphere. Fresin Fries is the answer to an increasing demand for snack-type fast food, to be consumed while window shopping and walking around inside a shopping mall. In today's highly competitive environment, it is becoming increasingly difficult to differentiate kites one fast food outlet from another. Singapore, a city state, is now becoming the model metropolis for Asia's new economic boom. With more than 11 million visitors yearly, mainly from neighboring countries (Malaysia, indonesia, thailand and the Philippines singapore's retail sector is the strongest in the region. Our main priority is to establish one outlet in a crowded mall, preferably in one of prominent shopping malls in Singapore.